From the archives…
When I was speaking at BlogHer on Friday, the thing people wanted to know about most was how to actually implement the things we were talking about.
I talked about the basics of what you should look at in your site to help you get traffic through search engines, and I did a fairly comprehensive write up of the subject when I spoke at BlogHer Business in March, so this time, I thought I’d jump right into some examples of implementation.
Why should you care about being found through search engines? Well, a lot of people are searching out there. According to comScore, Americans did 8 billion searches in June 2007. [2015 update: Americans did over 17 billion searches on desktop devices alone in October 2015.]
Each search is for something specific and if you can provide exactly what someone is looking for, you’ve gained a loyal visitor who will keep coming back and will spread the word (and maybe some links) about your site.
So how do you make sure your site shows up for these searches?
You should look at three things:
You can also check out the presentation Elise Bauer and I did, as well as get lots more about what Elise covered (the technology around community building) on her site.
Happy blogging!
21 thoughts on “The Power Of Search: Driving Traffic To Your Blog”
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This is a lot of information. I’d add the things to avoid too (spam, duplicate content, etc.).
Great posts!
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I really like the comments on the Google Webmaster Central blog post. It’s always great to see the sex based comments creap into a blog. I’m glad my blog is not alone in that respect. I was starting to wonder if my content was a little questionable. 🙂
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Thank you for doing and sharing all this work. I am just developing my blog and I’m finding this information very helpful. Feels like a big learning curve but I’m going for it.
Vanessa,
Thanks for sharing your SEO wisdom with the world. Can you tell us why you do not have a tag cloud on your blog yet? Lack of time, or another reason?
Cheers,
Debra
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