4 Critical SEO Metrics For Searcher Happiness and SEO Success
Announcing Keylime Toolbox!
We launched Keylime Toolbox this week and I’ve already been getting lots of questions about SEO metrics. What data is most valuable to truly understand how your site is performing in unpaid search and to improve that performance? I built Keylime … Continue reading
Creating Keylime Toolbox
Keylime Toolbox has launched! Check out our product tour, explore the demo account, or read on for details! We started with recovering “not provided” data, because knowing what your audiences are searching for and what your site is ranking for … Continue reading
The LA Clippers, Search Engine Optimization, and We Are One
I don’t know everything. I don’t know how planes stay in the air or how to make flaky biscuits or whether we’ll be able to upload copies of ourselves to computers in our lifetimes. But I know a lot about … Continue reading
Microsites. A Bad Idea Most of the Time.
The LA Clippers home page today looks like this: Because I am apparently a complete geek, my first thought was OMG WHAT IS THE TECHNICAL IMPLEMENTATION ARE THEY GOING TO DROP OUT OF GOOGLE’S INDEX?!! Ahem. But here’s the thing. … Continue reading
SEO 101: Questions about XML Sitemaps
This morning, TechFlash noted that Drugstore.com is expanding its microsite strategy around product categories. The growing list now includes: deluxesalonsupply.com beauty.com visiondirect.com sexualwellbeing.com athisbest.com thenaturalstore.com allergysuperstore.com Possibly you can already tell based on my headline that I think this is … Continue reading
Is PageRank the Ultimate Measure of Online Influence?
From the archives… I just read Jeff Atwood’s post on Coding Horror about the importance of Sitemaps. I’m always eager to hear about people’s experiences since I spent so much time on XML Sitemaps and getting sitemaps.org launched while I … Continue reading
What’s Really Black Hat Anyway?
From the archives… [2015 update: The Steve Rubel blog post is no longer live on his site. Also, this post is mostly obsolete now and Google no longer provides a toolbar PageRank number. But I think this information is still … Continue reading
Link Building 101: Link Analysis
From the archives… Last week at SES, I sat in on the Black Hat, White Hat session. The panelists gave their definitions of “white hat” and “black hat” SEO, and then talked about particular techniques, such as paid links, and … Continue reading
Link Building 101: Links As A Larger Online Marketing Strategy
From the archives… This is the second part of my multi-part series on link building as part of a larger online marketing effort. In part one, I talked about the various facets of the overall value of links. If you’re … Continue reading
From the archives… Today, I gave a talk about link building and focused particularly on: Understanding what links are most valuable Link analysis: assessing where you’re at now The importance of anchor text and how to get the text you … Continue reading