Using the Keylime Toolbox API to Augment Internal Reporting
Are Averaged Google Organic Search Click Through Rates Useful?
Keylime Toolbox provides robust reporting about how your site performs in Google organic search by recovering “not provided” query data, segmenting queries into branded, non-branded, and topical categories, and charting SEO trends (such as ranking, impressions, and click through rate) … Continue reading
NBC Is Live Streaming the Super Bowl, But They Forgot That A Couple Of Us Might Be Searching For That
Understanding your site’s click through rates — how many searchers click your site’s listing when seeing it in search results – can be key to SEO. But are web-wide or industry average click through rates useful? We analyzed 4,896,866 keywords from April … Continue reading
Integrated Google Analytics & Google Search Console (Webmaster Tools) SEO Metrics Dashboard
Oh, NBC. I am super happy that you’re like, “oh, it’s the future! People use this thing called “the internet” now. Maybe we should I dunno, broadcast stuff on that.” And it’s cool that you’re using the Super Bowl to … Continue reading
Easy Market Opportunity and Gap Analysis With Recovered “Not Provided” Queries
Google organic search traffic is pretty important for most sites, but it doesn’t exist in a vacuum. It’s useful to understand the context of other traffic sources to a site. What percentage of traffic is organic search vs. other sources? How … Continue reading
4 Critical SEO Metrics For Searcher Happiness and SEO Success
Keylime Toolbox recovers as much “not provided” query data as possible and turns that data into useful insights about your audience and your site’s performance in Google organic search. For instance: What percentage of your site’s traffic is branded? What … Continue reading
Announcing Keylime Toolbox!
We launched Keylime Toolbox this week and I’ve already been getting lots of questions about SEO metrics. What data is most valuable to truly understand how your site is performing in unpaid search and to improve that performance? I built Keylime … Continue reading
Creating Keylime Toolbox
Keylime Toolbox has launched! Check out our product tour, explore the demo account, or read on for details! We started with recovering “not provided” data, because knowing what your audiences are searching for and what your site is ranking for … Continue reading
The LA Clippers, Search Engine Optimization, and We Are One
I don’t know everything. I don’t know how planes stay in the air or how to make flaky biscuits or whether we’ll be able to upload copies of ourselves to computers in our lifetimes. But I know a lot about … Continue reading
Microsites. A Bad Idea Most of the Time.
The LA Clippers home page today looks like this: Because I am apparently a complete geek, my first thought was OMG WHAT IS THE TECHNICAL IMPLEMENTATION ARE THEY GOING TO DROP OUT OF GOOGLE’S INDEX?!! Ahem. But here’s the thing. … Continue reading
This morning, TechFlash noted that Drugstore.com is expanding its microsite strategy around product categories. The growing list now includes: deluxesalonsupply.com beauty.com visiondirect.com sexualwellbeing.com athisbest.com thenaturalstore.com allergysuperstore.com Possibly you can already tell based on my headline that I think this is … Continue reading