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SEO How to Advice and Guides.

Does Your Mobile Site Use Overlays/Interstitials? Know The Issues With Google Organic Search
Vanessa FoxDecember 12, 2016SEO0 comments

Google has announced that on January 10,2017, they’re launching an algorithm change to mobile search results that may result in lowered rankings for mobile pages that use overlays or interstitials. What? Don’t all mobile pages use overlays and interstitials? How … Continue reading →

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Technical SEO for Progressive Web Apps (PWA)
Vanessa FoxJune 21, 2016Blog3 comments

Have you seen the buzz about the future of the web being Progressive Web Apps (PWAs)? The dream is that just like responsive design enabled us to ditch those separate mobile pages and serve both mobile and desktop visitors the same URL, … Continue reading →

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Foot Locker, Under Armour Curry Basketball Shoes, and Mansplaining: How Brick and Mortar Stores Aren’t Winning the Online Retail War
Vanessa FoxApril 22, 2016Blog, Marketing0 comments

Dear Foot Locker, We all know the brick and mortar sales business is tough these days. Everyone is shopping online. Nobody’s going to the mall anymore. But you’ve got a few tricks up your sleeve. Sometimes we want to see … Continue reading →

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Want to Track Over 1 Million Queries a Month For Better SEO Monitoring? The Latest Keylime Toolbox Updates Help Recover Even More “Not Provided” Query Data
Vanessa FoxApril 05, 2016Blog, Keylime Toolbox0 comments

Over 1 million queries a month? Well, OK, your site has to get Google organic traffic traffic from  more than a million queries a month in order for Keylime Toolbox to recover that much data, but no matter how much … Continue reading →

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Canonical Attributes and Robots Meta Tags Collide: When a #1 Ranking Is Meaningless
Vanessa FoxMarch 26, 2016SEO, Blog3 comments

opentable.com ranks #1 for Google organic desktop searches for [moda center courtside club reservations]. SEO accomplished? Maybe not. Huh. The mobile page ranks and not the desktop page. Maybe technical SEO best practices haven’t been implemented for the mobile pages. … Continue reading →

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A World Of Internet Dead Ends: Give Me Breadcrumbs, Or Related Links… Or Anything
Vanessa FoxNovember 03, 2015SEO, Blog0 comments

Apparently all I do on the internet is stalk Josh Malina. Last time, I used his wife’s online store as an example of nothing above the fold. My latest internet irritation is the lack of related links in his Entertainment … Continue reading →

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Nothing Above the Fold: Can’t The Internet Have Nice Things?
Vanessa FoxOctober 26, 2015Blog, Content Strategy0 comments

An unfortunate consequence of working with the web for so many years is that when I’m online, I can’t just enjoy the wonder and awe that is the internet. As I load the pages, my mind is a running commentary of … Continue reading →

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More Query Data From the Newly Expanded Google Search Console API
Vanessa FoxAugust 11, 2015Blog, Metrics and Analytics, Keylime Toolbox0 comments

Last week, Google launched support for query data in their Google Search Console API. With this launch, we have access to data that wasn’t available before, which provides even more insight into how sites are performing in Google organic search and what … Continue reading →

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Using the Keylime Toolbox API to Augment Internal Reporting
Vanessa FoxJune 28, 2015Blog, Metrics and Analytics, Keylime Toolbox0 comments

Keylime Toolbox provides robust reporting about how your site performs in Google organic search by recovering “not provided” query data, segmenting queries into branded, non-branded, and topical categories, and charting SEO trends (such as ranking, impressions, and click through rate) … Continue reading →

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Are Averaged Google Organic Search Click Through Rates Useful?
Jeremy WadsackJune 02, 2015SEO, Blog, Metrics and Analytics, Keylime Toolbox10 comments

Understanding your site’s click through rates — how many searchers click your site’s listing when seeing it in search results – can be key to SEO. But are web-wide or industry average click through rates useful? We analyzed 4,896,866 keywords from April … Continue reading →

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Google Search Console + Google Analytics come together for a comprehensive view of how your site performs in Google unpaid search. Uncover "not provided" data, better understand your audiences, and monitor SEO and engagement metrics.

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