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SEO How to Advice and Guides.

The Importance of Redirects and Technical Review When Launching a Site: Why Doesn’t Joe Biden’s Campaign Site Rank in Google?
Vanessa FoxMay 04, 2019SEO0 comments

CNBC published a story yesterday about how Joe Biden’s presidential campaign web site doesn’t rank in Google for queries like [joe biden] and [joe biden web site]. As a search nerd, I can’t help investigating when I read a story … Continue reading →

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Google Search Console Switch to “Canonical URLs”: What It Means For Your Site’s Data
Vanessa FoxApril 11, 2019SEO, Metrics and Analytics0 comments

The Google Search Console Performance Report (previously the Search Analytics report) is now reporting consolidated query and URL data (impressions, clicks, average ranking, and average click through rate) based on “canonical URLs”. Google announced the change in February and provided … Continue reading →

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Key SEO Metrics: Branded vs. Non-Branded Google Organic Search Traffic
Vanessa FoxMarch 04, 2019SEO, Metrics and Analytics4 comments

When monitoring performance and identifying improvement opportunities in Google organic search traffic, it’s critical to understand the queries that are bringing search traffic to the site. Queries fall into three broad categories: Branded queries – visitors are searching for the … Continue reading →

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Has Your Site Moved to Google’s Mobile-First Indexing? What To Do Next.
Vanessa FoxSeptember 25, 2018Blog10 comments

Did Google recently enable mobile-first indexing for your site? With Google’s mobile-first indexing, Google will use the mobile version of the pages for indexing (although if the site has separate mobile and desktop URLs, searchers will still see the desktop … Continue reading →

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How Keylime Toolbox Supercharges 16 Months of Google Search Console API Data
Vanessa FoxJune 21, 2018Blog0 comments

The new beta Google Search Console has just announced 16 months of data available through their API! Previously, 3 months of data were available, so this is a substantial increase. Keylime Toolbox imports all available query data, so our existing … Continue reading →

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Server Log SEO Insights: What’s the “Average” Googlebot and Bing Crawl?
Vanessa FoxJune 13, 2018Blog0 comments

Everyone loves benchmarks! What’s normal? Am I (I mean, my site) better or worse than the average? Search engine crawl behavior is no different. Is my site being crawled more or less than other sites? (See my earlier post on … Continue reading →

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Google’s Mobile First Index: Tracking When Google Moves Your Site and Preparing for the Switch
Vanessa FoxDecember 20, 2017Blog6 comments

Last November, Google announced they were working on “mobile first” indexing. In summary, Google’s index has historically been based on the desktop version of a page (with added signals about the mobile experience used in ranking the page for mobile queries). … Continue reading →

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Moving from HTTP to HTTPS: A Step by Step Guide for Avoiding SEO Pitfalls and Maximizing Google Organic Traffic
Vanessa FoxOctober 16, 2017Blog21 comments

Lots of reasons exist for moving a site from HTTP to HTTPS: security, a potential Google ranking boost, and soon (with Chrome 62) Chrome will warn users that the site is not secure when they fill out a form (such as a … Continue reading →

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Tracking the Impact of Google’s Mobile Overlay Algorithm
Vanessa FoxJanuary 23, 2017Blog1 comment

On January 10, 2017, Google began rolling out an algorithm that flagged and potentially lowered rankings of mobile pages that show an interstitial to visitors before showing the page content. Our analysis finds that while many sites have seen no impact, … Continue reading →

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Googlebot’s Crawl Budget and Crawl Demand: How It Impact’s Your Site’s Visibility in Search Results and How You Can Improve It
Vanessa FoxJanuary 18, 2017Blog8 comments

Google recently posted about Googlebot’s “crawl budget”, which they define as a combination of a site’s “crawl rate limit” and Google’s “crawl demand” for the URLs of that site. The post contains a lot of great information, but how can … Continue reading →

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