From the archives… Last week at SES, I sat in on the Black Hat, White Hat session. The panelists gave their definitions of “white hat” and “black hat” SEO, and then talked about particular techniques, such as paid links, and … Continue reading
From the archives… Last week at SES, I sat in on the Black Hat, White Hat session. The panelists gave their definitions of “white hat” and “black hat” SEO, and then talked about particular techniques, such as paid links, and … Continue reading
From the archives… This is the second part of my multi-part series on link building as part of a larger online marketing effort. In part one, I talked about the various facets of the overall value of links. If you’re … Continue reading
From the archives… Today, I gave a talk about link building and focused particularly on: Understanding what links are most valuable Link analysis: assessing where you’re at now The importance of anchor text and how to get the text you … Continue reading
From the archives… [Note: The original blog post by Alex is no longer live on his site.] I recently came across a post Alex Bosworth did a while back called “Google is destroying the web and you don’t even know … Continue reading
From the archives… [2015 update: the Flickr photo in question now ranks #1 for the example query. Of course, this query isn’t very competitive, but For the recent webinar I did on link building, I was researching how use of … Continue reading
From the archives… (Note: Below are notes from a webinar I gave about link building.) Why linking building is important Authoritative, relevant links help your ranking in search engines, but also drive traffic and build brand awareness. The different … Continue reading
From the archives… This just in. A lot of user-generated content sucks. As it turns out, not everyone makes a living as a writer, journalist, videographer, or director precisely because most people aren’t very good at it. And those people … Continue reading
From the archives… At SMX Local and Mobile earlier this week in Denver, I spoke on the SEO Best Practices for Local Search panel about how to harness the power of community to maximize your local search marketing opportunities. And … Continue reading
From the archives… At the Google Dance in 2007, I did a site review for Scott Jones, who runs jonestshirts.com. He asked me about his site and I did a quick review. Recently, he asked me a few questions in blog … Continue reading
From the archives… This is part three of my series from BlogHer. You can read the intro, part one on relevance, part two on discoverablity, or just read on for tips about crawlability. You’ve got great content. The search engines … Continue reading
