Does Your Mobile Site Use Overlays/Interstitials? Know The Issues With Google Organic Search
Canonical Attributes and Robots Meta Tags Collide: When a #1 Ranking Is Meaningless
Google has announced that on January 10,2017, they’re launching an algorithm change to mobile search results that may result in lowered rankings for mobile pages that use overlays or interstitials. What? Don’t all mobile pages use overlays and interstitials? How … Continue reading
A World Of Internet Dead Ends: Give Me Breadcrumbs, Or Related Links… Or Anything
opentable.com ranks #1 for Google organic desktop searches for [moda center courtside club reservations]. SEO accomplished? Maybe not. Huh. The mobile page ranks and not the desktop page. Maybe technical SEO best practices haven’t been implemented for the mobile pages. … Continue reading
Are Averaged Google Organic Search Click Through Rates Useful?
Apparently all I do on the internet is stalk Josh Malina. Last time, I used his wife’s online store as an example of nothing above the fold. My latest internet irritation is the lack of related links in his Entertainment … Continue reading
NBC Is Live Streaming the Super Bowl, But They Forgot That A Couple Of Us Might Be Searching For That
Understanding your site’s click through rates — how many searchers click your site’s listing when seeing it in search results – can be key to SEO. But are web-wide or industry average click through rates useful? We analyzed 4,896,866 keywords from April … Continue reading
SEO 101: Questions about XML Sitemaps
Oh, NBC. I am super happy that you’re like, “oh, it’s the future! People use this thing called “the internet” now. Maybe we should I dunno, broadcast stuff on that.” And it’s cool that you’re using the Super Bowl to … Continue reading
Is PageRank the Ultimate Measure of Online Influence?
From the archives… I just read Jeff Atwood’s post on Coding Horror about the importance of Sitemaps. I’m always eager to hear about people’s experiences since I spent so much time on XML Sitemaps and getting sitemaps.org launched while I … Continue reading
What’s Really Black Hat Anyway?
From the archives… [2015 update: The Steve Rubel blog post is no longer live on his site. Also, this post is mostly obsolete now and Google no longer provides a toolbar PageRank number. But I think this information is still … Continue reading
Link Building 101: Link Analysis
From the archives… Last week at SES, I sat in on the Black Hat, White Hat session. The panelists gave their definitions of “white hat” and “black hat” SEO, and then talked about particular techniques, such as paid links, and … Continue reading
Link Building 101: Links As A Larger Online Marketing Strategy
From the archives… This is the second part of my multi-part series on link building as part of a larger online marketing effort. In part one, I talked about the various facets of the overall value of links. If you’re … Continue reading
From the archives… Today, I gave a talk about link building and focused particularly on: Understanding what links are most valuable Link analysis: assessing where you’re at now The importance of anchor text and how to get the text you … Continue reading