Google Search Console Switch to “Canonical URLs”: What It Means For Your Site’s Data
Key SEO Metrics: Branded vs. Non-Branded Google Organic Search Traffic
The Google Search Console Performance Report (previously the Search Analytics report) is now reporting consolidated query and URL data (impressions, clicks, average ranking, and average click through rate) based on “canonical URLs”. Google announced the change in February and provided … Continue reading
Does Your Mobile Site Use Overlays/Interstitials? Know The Issues With Google Organic Search
When monitoring performance and identifying improvement opportunities in Google organic search traffic, it’s critical to understand the queries that are bringing search traffic to the site. Queries fall into three broad categories: Branded queries – visitors are searching for the … Continue reading
Canonical Attributes and Robots Meta Tags Collide: When a #1 Ranking Is Meaningless
Google has announced that on January 10,2017, they’re launching an algorithm change to mobile search results that may result in lowered rankings for mobile pages that use overlays or interstitials. What? Don’t all mobile pages use overlays and interstitials? How … Continue reading
A World Of Internet Dead Ends: Give Me Breadcrumbs, Or Related Links… Or Anything
opentable.com ranks #1 for Google organic desktop searches for [moda center courtside club reservations]. SEO accomplished? Maybe not. Huh. The mobile page ranks and not the desktop page. Maybe technical SEO best practices haven’t been implemented for the mobile pages. … Continue reading
Are Averaged Google Organic Search Click Through Rates Useful?
Apparently all I do on the internet is stalk Josh Malina. Last time, I used his wife’s online store as an example of nothing above the fold. My latest internet irritation is the lack of related links in his Entertainment … Continue reading
NBC Is Live Streaming the Super Bowl, But They Forgot That A Couple Of Us Might Be Searching For That
Understanding your site’s click through rates — how many searchers click your site’s listing when seeing it in search results – can be key to SEO. But are web-wide or industry average click through rates useful? We analyzed 4,896,866 keywords from April … Continue reading
SEO 101: Questions about XML Sitemaps
Oh, NBC. I am super happy that you’re like, “oh, it’s the future! People use this thing called “the internet” now. Maybe we should I dunno, broadcast stuff on that.” And it’s cool that you’re using the Super Bowl to … Continue reading
Is PageRank the Ultimate Measure of Online Influence?
From the archives… I just read Jeff Atwood’s post on Coding Horror about the importance of Sitemaps. I’m always eager to hear about people’s experiences since I spent so much time on XML Sitemaps and getting sitemaps.org launched while I … Continue reading
What’s Really Black Hat Anyway?
From the archives… [2015 update: The Steve Rubel blog post is no longer live on his site. Also, this post is mostly obsolete now and Google no longer provides a toolbar PageRank number. But I think this information is still … Continue reading
From the archives… Last week at SES, I sat in on the Black Hat, White Hat session. The panelists gave their definitions of “white hat” and “black hat” SEO, and then talked about particular techniques, such as paid links, and … Continue reading