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SEO How to Advice and Guides.

The Importance of Redirects and Technical Review When Launching a Site: Why Doesn’t Joe Biden’s Campaign Site Rank in Google?
Vanessa FoxMay 04, 2019SEO0 comments

CNBC published a story yesterday about how Joe Biden’s presidential campaign web site doesn’t rank in Google for queries like [joe biden] and [joe biden web site]. As a search nerd, I can’t help investigating when I read a story … Continue reading →

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Google Search Console Switch to “Canonical URLs”: What It Means For Your Site’s Data
Vanessa FoxApril 11, 2019SEO, Metrics and Analytics0 comments

The Google Search Console Performance Report (previously the Search Analytics report) is now reporting consolidated query and URL data (impressions, clicks, average ranking, and average click through rate) based on “canonical URLs”. Google announced the change in February and provided … Continue reading →

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Key SEO Metrics: Branded vs. Non-Branded Google Organic Search Traffic
Vanessa FoxMarch 04, 2019SEO, Metrics and Analytics4 comments

When monitoring performance and identifying improvement opportunities in Google organic search traffic, it’s critical to understand the queries that are bringing search traffic to the site. Queries fall into three broad categories: Branded queries – visitors are searching for the … Continue reading →

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Does Your Mobile Site Use Overlays/Interstitials? Know The Issues With Google Organic Search
Vanessa FoxDecember 12, 2016SEO0 comments

Google has announced that on January 10,2017, they’re launching an algorithm change to mobile search results that may result in lowered rankings for mobile pages that use overlays or interstitials. What? Don’t all mobile pages use overlays and interstitials? How … Continue reading →

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Canonical Attributes and Robots Meta Tags Collide: When a #1 Ranking Is Meaningless
Vanessa FoxMarch 26, 2016SEO, Blog3 comments

opentable.com ranks #1 for Google organic desktop searches for [moda center courtside club reservations]. SEO accomplished? Maybe not. Huh. The mobile page ranks and not the desktop page. Maybe technical SEO best practices haven’t been implemented for the mobile pages. … Continue reading →

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A World Of Internet Dead Ends: Give Me Breadcrumbs, Or Related Links… Or Anything
Vanessa FoxNovember 03, 2015SEO, Blog0 comments

Apparently all I do on the internet is stalk Josh Malina. Last time, I used his wife’s online store as an example of nothing above the fold. My latest internet irritation is the lack of related links in his Entertainment … Continue reading →

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Are Averaged Google Organic Search Click Through Rates Useful?
Jeremy WadsackJune 02, 2015SEO, Blog, Metrics and Analytics, Keylime Toolbox10 comments

Understanding your site’s click through rates — how many searchers click your site’s listing when seeing it in search results – can be key to SEO. But are web-wide or industry average click through rates useful? We analyzed 4,896,866 keywords from April … Continue reading →

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NBC Is Live Streaming the Super Bowl, But They Forgot That A Couple Of Us Might Be Searching For That
Vanessa FoxFebruary 01, 2015SEO, Blog0 comments

Oh, NBC. I am super happy that you’re like, “oh, it’s the future! People use this thing called “the internet” now. Maybe we should I dunno, broadcast stuff on that.” And it’s cool that you’re using the Super Bowl to … Continue reading →

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SEO 101: Questions about XML Sitemaps
Vanessa FoxOctober 13, 2008SEO8 comments

From the archives… I just read Jeff Atwood’s post on Coding Horror about the importance of Sitemaps. I’m always eager to hear about people’s experiences since I spent so much time on XML Sitemaps and getting sitemaps.org launched while I … Continue reading →

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Is PageRank the Ultimate Measure of Online Influence?
Vanessa FoxOctober 08, 2008SEO30 comments

From the archives… [2015 update: The Steve Rubel blog post is no longer live on his site. Also, this post is mostly obsolete now and Google no longer provides a toolbar PageRank number. But I think this information is still … Continue reading →

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