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SEO How to Advice and Guides.

Google Search Console Switch to “Canonical URLs”: What It Means For Your Site’s Data
Vanessa FoxApril 11, 2019SEO, Metrics and Analytics0 comments

The Google Search Console Performance Report (previously the Search Analytics report) is now reporting consolidated query and URL data (impressions, clicks, average ranking, and average click through rate) based on “canonical URLs”. Google announced the change in February and provided … Continue reading →

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Key SEO Metrics: Branded vs. Non-Branded Google Organic Search Traffic
Vanessa FoxMarch 04, 2019SEO, Metrics and Analytics4 comments

When monitoring performance and identifying improvement opportunities in Google organic search traffic, it’s critical to understand the queries that are bringing search traffic to the site. Queries fall into three broad categories: Branded queries – visitors are searching for the … Continue reading →

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More Query Data From the Newly Expanded Google Search Console API
Vanessa FoxAugust 11, 2015Blog, Metrics and Analytics, Keylime Toolbox0 comments

Last week, Google launched support for query data in their Google Search Console API. With this launch, we have access to data that wasn’t available before, which provides even more insight into how sites are performing in Google organic search and what … Continue reading →

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Using the Keylime Toolbox API to Augment Internal Reporting
Vanessa FoxJune 28, 2015Blog, Metrics and Analytics, Keylime Toolbox0 comments

Keylime Toolbox provides robust reporting about how your site performs in Google organic search by recovering “not provided” query data, segmenting queries into branded, non-branded, and topical categories, and charting SEO trends (such as ranking, impressions, and click through rate) … Continue reading →

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Are Averaged Google Organic Search Click Through Rates Useful?
Jeremy WadsackJune 02, 2015SEO, Blog, Metrics and Analytics, Keylime Toolbox10 comments

Understanding your site’s click through rates — how many searchers click your site’s listing when seeing it in search results – can be key to SEO. But are web-wide or industry average click through rates useful? We analyzed 4,896,866 keywords from April … Continue reading →

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Integrated Google Analytics & Google Search Console (Webmaster Tools) SEO Metrics Dashboard
Vanessa FoxSeptember 26, 2014Blog, Metrics and Analytics, Keylime Toolbox1 comment

Google organic search traffic is pretty important for most sites, but it doesn’t exist in a vacuum. It’s useful to understand the context of other traffic sources to a site. What percentage of traffic is organic search vs. other sources? How … Continue reading →

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Easy Market Opportunity and Gap Analysis With Recovered “Not Provided” Queries
Vanessa FoxSeptember 02, 2014Blog, Metrics and Analytics, Keylime Toolbox0 comments

Keylime Toolbox recovers as much “not provided” query data as possible and turns that data into useful insights about your audience and your site’s performance in Google organic search. For instance: What percentage of your site’s traffic is branded? What … Continue reading →

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4 Critical SEO Metrics For Searcher Happiness and SEO Success
Searcher Happiness
Vanessa FoxJune 15, 2014Blog, Metrics and Analytics, Keylime Toolbox2 comments

We launched Keylime Toolbox this week and I’ve already been getting lots of questions about SEO metrics. What data is most valuable to truly understand how your site is performing in unpaid search and to improve that performance? I built Keylime … Continue reading →

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Keylime Toolbox

SEO metrics that matter and actionable
insights for improving qualified traffic
from unpaid search.

Google Search Console + Google Analytics come together for a comprehensive view of how your site performs in Google unpaid search. Uncover "not provided" data, better understand your audiences, and monitor SEO and engagement metrics.

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