The Google Search Console Performance Report (previously the Search Analytics report) is now reporting consolidated query and URL data (impressions, clicks, average ranking, and average click through rate) based on “canonical URLs”. Google announced the change in February and provided … Continue reading
When monitoring performance and identifying improvement opportunities in Google organic search traffic, it’s critical to understand the queries that are bringing search traffic to the site. Queries fall into three broad categories: Branded queries – visitors are searching for the … Continue reading
Last week, Google launched support for query data in their Google Search Console API. With this launch, we have access to data that wasn’t available before, which provides even more insight into how sites are performing in Google organic search and what … Continue reading
Keylime Toolbox provides robust reporting about how your site performs in Google organic search by recovering “not provided” query data, segmenting queries into branded, non-branded, and topical categories, and charting SEO trends (such as ranking, impressions, and click through rate) … Continue reading
Understanding your site’s click through rates — how many searchers click your site’s listing when seeing it in search results – can be key to SEO. But are web-wide or industry average click through rates useful? We analyzed 4,896,866 keywords from April … Continue reading
Google organic search traffic is pretty important for most sites, but it doesn’t exist in a vacuum. It’s useful to understand the context of other traffic sources to a site. What percentage of traffic is organic search vs. other sources? How … Continue reading
Keylime Toolbox recovers as much “not provided” query data as possible and turns that data into useful insights about your audience and your site’s performance in Google organic search. For instance: What percentage of your site’s traffic is branded? What … Continue reading
We launched Keylime Toolbox this week and I’ve already been getting lots of questions about SEO metrics. What data is most valuable to truly understand how your site is performing in unpaid search and to improve that performance? I built Keylime … Continue reading
