The Google Search Console Performance Report (previously the Search Analytics report) is now reporting consolidated query and URL data (impressions, clicks, average ranking, and average click through rate) based on “canonical URLs”. Google announced the change in February and provided … Continue reading →
When monitoring performance and identifying improvement opportunities in Google organic search traffic, it’s critical to understand the queries that are bringing search traffic to the site. Queries fall into three broad categories: Branded queries – visitors are searching for the … Continue reading →
Did Google recently enable mobile-first indexing for your site? With Google’s mobile-first indexing, Google will use the mobile version of the pages for indexing (although if the site has separate mobile and desktop URLs, searchers will still see the desktop … Continue reading →
The new beta Google Search Console has just announced 16 months of data available through their API! Previously, 3 months of data were available, so this is a substantial increase. Keylime Toolbox imports all available query data, so our existing … Continue reading →
Everyone loves benchmarks! What’s normal? Am I (I mean, my site) better or worse than the average? Search engine crawl behavior is no different. Is my site being crawled more or less than other sites? (See my earlier post on … Continue reading →
Last November, Google announced they were working on “mobile first” indexing. In summary, Google’s index has historically been based on the desktop version of a page (with added signals about the mobile experience used in ranking the page for mobile queries). … Continue reading →
Lots of reasons exist for moving a site from HTTP to HTTPS: security, a potential Google ranking boost, and soon (with Chrome 62) Chrome will warn users that the site is not secure when they fill out a form (such as a … Continue reading →
On January 10, 2017, Google began rolling out an algorithm that flagged and potentially lowered rankings of mobile pages that show an interstitial to visitors before showing the page content. Our analysis finds that while many sites have seen no impact, … Continue reading →
Google recently posted about Googlebot’s “crawl budget”, which they define as a combination of a site’s “crawl rate limit” and Google’s “crawl demand” for the URLs of that site. The post contains a lot of great information, but how can … Continue reading →
Have you seen the buzz about the future of the web being Progressive Web Apps (PWAs)? The dream is that just like responsive design enabled us to ditch those separate mobile pages and serve both mobile and desktop visitors the same URL, … Continue reading →
SEO metrics that matter and actionable
insights for improving qualified traffic
from unpaid search.
Google Search Console + Google Analytics come together for a comprehensive view of how your site performs in Google unpaid search. Uncover "not provided" data, better understand your audiences, and monitor SEO and engagement metrics.