Keylime Tools Data Integration

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When you sign up for Keylime Tools, a set up wizard walks you through data set up. Those steps are also described below.

Set Up Overview

Initial set up connects Keylime Tools to Google Webmaster Tools and Google Analytics so Keylime Tools can begin importing and processing data for you:

  1. Add your site to Google Webmaster Tools (if it isn’t added already) and add the Keylime Tools API as a user. Add all major subfolders and subdomains to Google Webmaster Tools (the Keylime Tools API will be added as a user automatically).
  2. Add the Keylime Tools API as a user to your site’s Google Analytics profile. (Not applicable for Keylime Tools Light)

You’ll receive an email within 24 hours of adding the Keylime Tools API user with information on accessing your account. This email will also provide instructions on setting up query segments.

Step 1: Google Webmaster Tools Integration

Keylime Tools gathers queries and related SEO data from the Google Webmaster Tools API. To surface the most query data possible, Keylime Tools processes not only top-level domain data, but also data for all levels of subfolders and then aggregates and deduplicates the data for the most complete view possible.

The bad news: it’s a little tedious to add all the subfolders.

The great news: once you’ve done that, Keylime Tools can surface substantially more query data (typically significantly more than is available in analytics).

  1. Gather a list of all subfolders (and sub-subfolders…) on your domains and subdomains. Examples of subfolders include:
    • parts of your site are secure and other parts are not secure, make sure that you’ve added both the http and https versions of the site. If your site includes subdomains, make sure those are added as well (and any subfolders of those subdomains).
  2. Log into Google Webmaster Tools with an account that has ownership access to your domain/subdomains. Select ‘Add or remove users’ from the ‘Manage site’ menu located to the right of each domain and subdomain.Add User
    Click ‘Add a New User’ in the upper left corner and add with either restricted or full permission.Add UserAdd User Details
  3. Add the subfolders you gathered in step 1 as sites in Google Webmaster Tools. (Google Webmaster Tools autoverifies the subfolders when you add them from an ownership account.)

In Webmaster Tools, Google keeps 90 days of data stored for all domains so Keylime Tools can begin providing analytics for the domain as soon as we have access. However, Google only begins storing data for subfolders when they are added, so data collection and storage in Keylime Tools begins on the date the subfolders are added. You’ll begin to see comprehensive query data from the aggregation of this subfolder data about a week after the subfolders are added.

Step 2: Google Analytics Integration

 (Not applicable for Keylime Tools Light)

If your site doesn’t use Google Analytics, Keylime Tools still provides all data analysis based on Google Webmaster Tools data. Keylime Tools will soon support additional web analytics programs, and we’ll keep you posted as we have more details.

If your site does use Google Analytics, add the Keylime Tools API user accounts to the site’s profile. Add these two user accounts:

ogle Analytics: Add User

Google Analytics: Add User

That’s it! Keylime Tools can now begin importing data and providing you with SEO insights!

Once you’ve connected your site (and subfolders) in Google Webmaster Tools and Google Analytics, Keylime Tools will configure your account and send you an email with log in details within 24 hours.

That email will include details on how to set up query segments (including branded vs. unbranded queries and specific topics) and will walk you through key report insights. That’s it! You can start taking advantage of all that Keylime Tools has to offer, including better understanding your audiences and their needs, critical details about traffic and ranking changes, and data for forecasting SEO impact.

If you have any questions during the set up process or while using Keylime Tools, email us anytime at

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