About Keylime Toolbox

Let’s face it. Search engine optimization can seem like that scary labyrinth from the first Hunger Games book. Or that one in Harry Potter. Or Alice in Wonderland. (I’m realizing YA fantasy fiction is big into labyrinths.) Despite the wealth of information available, it can be hard to know where to turn for useful, concrete advice.

Today, online and offline distinctions have gone away. Organizations need to integrate strategies for attracting key audiences from unpaid search into larger marketing and development plans. And they need a practical, long-lasting, user-focused plan to do it.

That’s why we’ve created Keylime Toolbox.

Keylime Tools is robust software that provides key SEO metrics and analytics. Our software tools measure what matters and give you actionable insights for improving qualified traffic from unpaid search. Data from Google webmaster tools, web analytics, and server logs come together to show you the complete SEO picture: from crawling and indexing to ranking and engagement on the search results page.

Our tools recover the “not provided” missing queries and segment all queries into topic areas so you can measure branded vs. unbranded search efforts, as well as understand how each unbranded topic area performs.

Keylime Library (coming soon!) is a comprehensive resource for all of your SEO questions. No myths, speculation, or black hat tricks. Just solid, clear advice.

Keylime Toolbox is brought to you by Vanessa Fox and Jeremy Wadsack.


Vanessa Fox, CEO

Vanessa was a key creator of Webmaster Central when she worked at Google and in a lot of ways, Keylime Toolbox is the evolution of the work she did there. While at Google, Vanessa took the information she learned from working with Google search engineers along with her past experience in web site development an audience analysis and built tools and education that site owners needed about Google search.

She crafted the first version of the Google webmaster help center, managed the webmaster blog, launched the webmaster forums, and led feature development in webmaster tools.

Post-Google, Vanessa wrote Marketing in the Age of Google, which outlined her philosophy of ranking well in search engines by understanding audiences and solving their problems. She launched Nine By Blue, where she helped hundreds of companies with search strategy and technical SEO. She also created the Blueprint Search Analytics software, which she later sold. She’s also continued to write and speak about search to audiences around the world.

With Keylime Toolbox, she aims to bring common sense SEO resources to everyone.

You can learn more about Vanessa at her personal site and can follow her on Twitter.

Jeremy Wadsack, CTO

Jeremy launched several companies and headed technology at  startups over the past twenty years spanning computers, bespoke software, outdoor sports, music, and nightlife. Most recently he worked with Vanessa to build Blueprint Search Analytics from the ground up.

Driven by the goals of simplicity and responsiveness, he built Keylime Toolbox on a reliable, scalable infrastructure that processes millions of records a day and generates reports in the blink of an eye. In his free time he’s been catching up on back episodes of Magnum P.I.